Take a “tools, not rules” approach to master writing for business with The Economist.
The course explores the psychology, craft and purpose of writing with a focus on the choices writers must make, from words, phrases, metaphors and idioms to sentences and paragraphs. Participants will learn how to persuade and inform, to write to deadline and to engage a diverse audience. We cover reports, memos, social-media posts and presentations, helping practitioners develop into more effective and productive writers.
This course enables participants to gain clarity about what they have to say, why and to whom, and to reflect critically on their own writing. It shows them how to write clearly, concisely and authoritatively while avoiding jargon and clichés. Grammar is demystified—avoiding time-wasting dos and don’ts, in favour of practical steps that develop better writing habits. Participants will work on a writing project, moving through an iterative process to craft a piece of work that reflects the professionalism for whichThe Economistis known.