
Doing digital marketing for your business can be daunting; the information online, overwhelming. We’ll take you through it step by step, and allow you to learn by doing.
MARKETING FOR NON-MARKETERS is a highly interactive workshop for owners and marketing managers of small- and medium-sized enterprises. It begins with the fundamentals of building of a brand online and ends with your own digital marketing strategy that you can apply immediately. Full of practical tips and advice, and application exercises in between lectures, the 8-session course will both enable and inspire you to do digital marketing right.
Digital Marketing Strategy and Metrics
We’ll teach you how to craft a digital marketing strategy and identify the metrics that matter in an online campaign.