Doing digital marketing for your business can be daunting; the information online, overwhelming. We’ll take you through it step by step, and allow you to learn by doing.
MARKETING FOR NON-MARKETERS is a highly interactive workshop for owners and marketing managers of small- and medium-sized enterprises. It begins with the fundamentals of building of a brand online and ends with your own digital marketing strategy that you can apply immediately. Full of practical tips and advice, and application exercises in between lectures, the 8-session course will both enable and inspire you to do digital marketing right.
Your Unique Selling Proposition / Building Your Brand
We’ll explain how to create and communicate a unique product position customers will pay your price for. We’ll go through a framework for defining or creating your brand through a consistent persona and voice.